Travel London | Mallory Pearce

Design Skills

  • Wireframing
  • Prototyping
  • User Interface
  • Graphic Design
  • Usability


  • Illustrator
  • Photoshop
  • Xcode
  • HTML5
  • CSS

Travel London

Travel London is a mobile tourism application for the beautiful city of London, Ontario.

The app was developed as a course project and expanded with the help of developer Suhn Kim to be submitted to Toronto Digifest 2016.

Travel London incorporates information such as places to Eat, Stay, and Shop and local Events to attend with an image feed of the places and things in London, Ontario that a visitor or local would want to do. The app also allows users to create a list of their favourite places to share with others and use as reference. Scroll to see more of the creation, design, and development process.

The sketching and research process for this project was centralized around finding a way of displaying local events, restaurants, hotels, and shopping in an easy-to-navigate, useful way. Developing the categories chosen and deciding how to structure the hierarchy of information within the application itself proved challenging as there was a lot of content to manage. In addition, the app needed to offer its users something more interesting than competitors like Yelp or even a simple Google search.

By adding a "My List" function where users could store their favourite places and other locations and activities they wanted to partake in, the user experience became much more personal. There was also an addition of user-generated photo content for explorers of London, Ontario to see pictures of the places they want to visit and the activities they want to partake in ahead of time, or contribute their own experiences to the experiences of others.

Several other tourism sites and apps were examined for their content and organizational structure, and several varying task flows were developed before settling on the final design sketches.

The preliminary screens of the app detailed the home screens, category screens, and exploration screens using bright colours and a clean design, as the image to the right demonstrates. From here, it was decided to go ahead and create a functioning prototype of the application, first using Xcode and for rapid prototyping of basic screen flow.

Developer Suhn Kim partnered with me to execute the development of a working prototype of the application in Xcode based off my designs and idea for the application.

The final prototype is being developed in time for Toronto Digifest 2016. It was designed in Adobe Illustrator and Photoshop by Mallory Pearce and developed in Xcode using Swift.